Kiln & Clay Pottery: Anamorphic Brand Film
4.2x organic video view lift and opening collection sold out in 48 hours.
Compared to previous studio campaign benchmarks
Flagship dinnerware collection completely sold out
Average retention on 90-second hero film
The Operational Challenge
A luxury artisan pottery studio needed to launch its flagship collection with cinematic prestige and tactile warmth, not generic social templates.
The Senior Syndicate Strategy
- 01. Written Visual Treatment
Prem drafted a three-page visual treatment specifying anamorphic lenses, natural workshop morning light, and macro clay textures.
- 02. Disciplined Production
Shot across two focused days using ARRI Alexa Mini LF and Cooke Anamorphic glass with custom sound design capturing raw workshop foley.
- 03. Omnichannel Delivery
Delivered 1 cinematic 90-second hero film, 5 vertical reels for Instagram/TikTok, and high-res editorial stills.
"Prem's eye for lighting and craft made our pottery look like museum artifacts. The film captured the soul of our workshop without feeling like an advertisement."
— Claire Thorne, Founder & Master Potter, Kiln & Clay